Would you give up your can of coke if it had a picture of rotten teeth on it?

Researchers say cigarette-style graphic warnings would encourage us to cut back on sugary drinks, therefore helping to reduce numbers of type 2 diabetes, obesity and tooth decay.

Regardless of socioeconomic background, age and their level of education, participants of a study- undertaken by Deakin University- were 36% less likely to choose a sugary drink when a health warning label was displayed compared to no label.

Heath star ratings and graphic images on front-of-pack health labels ultimately encourages:

  • The reduction of sugar-sweetened drinks being purchased
  • Healthier choices being made
  • Changes in consumer behaviours


If you would like to read the full article about Australia’s Deakin University experiment then please follow the link below:


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